{"title":"NATURE IN PRINT","description":"\u003ch3\u003eProduction initiative: nature, texture and Sicilian craftsmanship\u003c\/h3\u003e\n\u003cp\u003eThis new initiative comes from a clear intention: to move closer to sustainability through the most essential choice of all — the material. We selected untreated natural fibres — jute and natural cotton — allowing them to express their true character, without forcing or masking.\u003c\/p\u003e\n\u003ch3\u003eAuthentic texture, contemporary aesthetics\u003c\/h3\u003e\n\u003cp\u003eJute and cotton, woven in warp and weft, create a fabric with an immediate, tactile identity:  a living texture, recognisable to both touch and sight, typical of genuine natural textiles.  The result is a clean, honest base that elevates design without overwhelming it.\u003c\/p\u003e\n\u003ch3\u003eBotanical printing: a real imprint, made by hand\u003c\/h3\u003e\n\u003cp\u003eWhat makes this line truly distinctive is the printing process. Each piece is hand-printed by transferring natural dyesspread onto selected leaves, which are then pressed by hand onto the fabric. It is a precise, artisanal gesture — and therefore never identical — leaving an organic trace on the fibre: not a “perfect” decoration, but an authentic, living, essential mark.\u003c\/p\u003e\n\u003ch3\u003eHigh-skill craftsmanship, made in Sicily\u003c\/h3\u003e\n\u003cp\u003eAt the heart of the project is production: a process built around highly skilled craftsmanship in Sicily, where textile know-how is passed down and refined over time. Every piece is the result  of careful work, where precision and sensitivity transform raw material into a quality object, made to last and to be lived with.\u003c\/p\u003e\n\u003ch3\u003eA visual language of essentials\u003c\/h3\u003e\n\u003cp\u003eThis line is designed for an evolved, design-aware audience, sensitive to balance and restraint: minimalism, graphic clarity, and measured compositions. It is for those who seek a discreet elegance, where beauty is not display but a conscious choice: true materials, authentic gestures, essential signs.\u003c\/p\u003e\n\u003ch3\u003eSustainability you can see (and feel)\u003c\/h3\u003e\n\u003cp\u003eFor us, sustainability means reducing impact without compromising on quality: choosing natural f ibres, valuing local craftsmanship, and creating a product that unites responsibility with aesthetic research. This initiative is a decisive step towards a way of making that is closer  to nature — and closer to the people who transform it, with skill and pride, every day.\u003c\/p\u003e","products":[{"product_id":"cycas-verde-cuschion","title":"Cushion Cycas verde","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eDecorative jute and cotton cushion with a botanical cycas-inspired print, perfect for adding a natural, warm, and refined touch to any space.\u003c\/p\u003e\n\u003cp\u003eSize:\u003c\/p\u003e\n\u003cp\u003e50 x 50 cm \/ 19,68 x 19,68 in \u003c\/p\u003e","brand":"The Napking","offers":[{"title":"Default Title","offer_id":53680195764551,"sku":"CYCASVERDE_CU50","price":180.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0756\/9516\/1671\/files\/Cuscino_1.jpg?v=1776617650"},{"product_id":"runner-cycas-verde","title":"Runner Cycas verde","description":"\u003cp data-start=\"783\" data-end=\"1090\"\u003eJute and cotton table runner 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